Should My Wannabe Content Creator Pal Cease Using Me for Material?

One Side: Beth

Sometimes she films me while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

My best friend of 10 years, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when other people see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She makes vlogs about living in our city, her daily routine, and her styling career. Her content is good, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while dining, or simply tagging along. Later, I appear on her feed afterwards, and it pops up like a jumpscare: I might be no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Often I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I spend helping her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our connection to become just a ledger of exchanges. I don't believe she's insincere or inauthentic, but at times it seems that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me smiling with someone. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to experience it without being filmed, altered, or shared for an viewers. I am not a accessory for her online persona.

The Defence: Marielle

I hope Beth to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on TikTok who pull off that style of casual, DIY content creation.

Content creation is my interpretation of engaging with life: observing the nuances, sharing them with an audience that appreciates the art behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my method of offering access, providing her a opportunity to witness behind-the-scenes moments that could help her professional path too. That’s not blackmail, it’s just being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I want her to see what the content we make together can get us: an opening. I know not everyone likes being filmed, but sometimes spontaneity is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my private filmmaker, but friends support one another in small ways. My assumption was recording a clip now and then would be enjoyable for Beth. Creativity flourishes in partnership, and having Beth around makes projects lively and enjoyable. I never force her to take part in anything, and I would never deliberately embarrass her. But filming together sometimes is part of how I document our shared experiences.

I value our friendship deeply and don’t want making videos to come between us. I am ready to find middle ground: like asking before recording, and steering clear of shots that might make her self-conscious.

This is not about power, it’s about sharing my world while still respecting hers. Clearly content creation is not a replacement for real connection: it’s just part of how I live my life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion film you. I get that it's her job, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She needs to honor her friend's personal space.
Ankit, 26

She may enjoy making content and showing off her life online, but it isn't for everybody. It was kind she has helped her friend professionally, but she must to hear what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your relationship. Foster some real memories, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she’s working. Each appears confused as to what’s reasonable. The solution is not found in trying to alter one another, but in each establishing clear limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their bond?

Mary Perez
Mary Perez

Milieu-expert en duurzaamheidsadviseur, schrijft over eco-vriendelijk wonen en groene technologie.